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Tuesday, November 14, 2017

THE COST OF A DISSATISFIED CUSTOMER

While doing research, I came across a very interesting INFOGRAPHIC that clearly illustrates how much a dissatisfied customer could cost a company. Somehow, I felt vindicated knowing I was right all along going the extra mile for my customer even to the point of going against the policy my penny pinching managers imposed. Every time you help out a customer, you are actually helping not just the customer but the company itself. And this infographic proves it. I scoff at management's policy of keeping customer credits to the barest minimum and even giving awards to reps who gave no credits at all. I kept arguing with management that those pennies they "saved" will cost them big time some day. And God how I hate it when I'm right! The account pulled out a few months after I left. I hate to say I told you so but yes I told you so.

Enough talk. The infographic is self-explanatory so I'll just let the numbers do the talking. Credits to www.providesupport.com for letting me use their infographic.


The Real Cost of Losing Customers due to Poor Customer Service [Inforgraphic from Provide Support]
From: www.providesupport.com

1 comment:

  1. The story about management rewarding reps for giving no credits and then the account pulling out a few months later says it all - short-term metrics like that almost always backfire. It's a hard lesson to learn until you actually watch it play out like you did.

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